2007 Google Algorithm update

2007 Google Algorithm update

2007 google algorithm update consisted of Buffy upadate and Universal search. Buffy was a collection of minor update and univeral search was a mind-blowing concept that phrased the future of SERP.

Buffy Update: [ June 2007 google algorithm update ]

After quite a year(2006) of no big updates, google produces Buffy! The first major update in 2007. The Jagger update [October 2005 update] made the preparation for change in the infrastructure by Big Daddy update [December 2005 Update]. Buffy had a huge result on the single word search results. Buffy turns out to be a collection of various small tweaks and minor modifications.
The update got named ‘Buffy’ in honor of “Vanessa Fox” who then left the team as declared by the Webmasters. To read the complete message of webmasters Click here!

Universal search: [ May 2007 google algorithm update ]

Before universal search, google displayed webpages with text content seperately, images seperately and so on.. It was framed that you gotta search everything seperately. With Universal search google got the right junction for employing most of its services such as youtube, maps, images, local, books etc.. on the search engine results page [SERP]. The previous SERP was officially declared dead (10-listing) and the new SERP took over!

The Universal search not just limited itself to the google platform. Videos, images, documents from other websites too showed up in Universal Search Engine Result page.

2005 Google Algorithm Update

2005 Google Algorithm Update

The 2005 google algorithm update brought the efficiency of the search engine to the higher level. Spam via fake backlinks got a drastic reduction.

NoFollow attribute: [January 2005 google algorithm update ]

On January 2005, the search engines dominating the market such as Yahoo, Bing (MSN Network) and google joined hands together. They contributed towards the ‘NOFOLLOW attribute’. This new indexing web command ensured that no fake backlinks were created.
Earlier, spammers had the ability to comment their own website links onto the comment section of any high rated blog or forum or any website. This generated backlinks to the spammer’s webpage in turn enhancing the page rank. By this attribute, the links on the comment section carried a default NoFollow attribute. A NoFollow attribute nullifies the backlink detected by google and hence goes unaccounted!
This is not technically an update, but the introduction of NoFollow had a huge impact on link graph!

Allegra Update: [February 2005 google algorithm update ]

The Allegra update focused mainly on LSI [Latent Semantic Indexing] algorithms. Very few details were known about the tweaks in the indexing. Speculated rumors suggested that google started to penalize websites for fake backlinks from irrelevant websites.

Bourbon Update: [May 2005 google algorithm update ]

Bourbon update stretched over a week with several tweaks and enhancements. It was seen that 3.5 improvements in search results was mentioned during release. This meant that the improvements in search algorithm was not yet complete and it lasted for a week. It was speculated by the webmasters that google changed the way non-canonical URLs were treated.

Personalized search and XML site maps: [June 2005 google algorithm update ]

• Personalized search was the next attempt by the search engine giant. When a user gets logged in, the web history of the user profile is reviewed. Websites that were already visited by the user gets high priority in search results.
Note: This is for that particular google account only. Once logged out, the personalized search effect goes off.
• After introduction of XML site maps, google had a very clear knowledge of the navigation methodology of every website. Users have an option either to submit the XML sitemap of their webpage directly. If not, worry not! Google bots and crawlers are always on its way spanning the internet. Google bots create an xml sitemap and submits it to google. The site navigation was given high importance as better navigation makes the user more comfortable.

• The change and rate of change of XML sitemaps were used to predict the core activities of the website.

Gilligan update: [September 2005 google algorithm update ]

The Gilligan update was rather termed as “False Update”. Mattcutts, the then head of anti-spam team of google mentioned that search algorithms had no major update. The Gilligan update was all about the toolbar PR that gets updated once in 3 months or so.

Jagger Update: [October 2005 google algorithm update ]

The Jagger update made a clear impact on fake backlinks. Jagger targeted low quality links – namely link farms, reciprocal links and paid backlinks! Jagger rolled out for a period of 3 months. i.e., Jagger got updates over a period of time fine-tuning the update. Removing unused pages, making a 301 redirect from non-canonical URL to canonical form of url, along with several tweaks were advised.

Integration of Google local and maps: [October 2005 google algorithm update]

‘Google Local’ was successfully launched. maps.google.com became a one-stop solution for mapping and local search [Location based search for nearby stuff]. ‘Google Local’ and ‘Google maps’ got integrated.
know more on Integration of google local and maps!

Big Daddy Update: [December 2005 google algorithm update]

The Big Daddy update was termed the ‘Infrastructure update’. Big Daddy changed the way of URL canonicalization, 301/302 redirects.

Google Algorithm update 2004

Google Algorithm update 2004

Google Algorithm update 2004 sets efficiency of the search engine a bit higher. The updates in 2004 include Austin and Brandy Update only. Google stopped its big monthly monolithic index updates with the Esmeralda [June 2003 update] and started working on polylithic day to day index update.

Austin Update: [January 2004 google algorithm update ]

Following Florida [November 2003 update], Austin made google smarter and better. The Hilltop Algorithm combined with Page rank algorithm of google was the main game changer. [Google acquired Hilltop Algorithm in February 2003]. At the initial stage, not all keywords gave perfect results. Google started fine tuning and a few weeks later, the efficiency of google search increased!

Brandy Update: [February 2004 google algorithm update ]

• The keyword analysis picked up the next phase in Brandy Update. Latent Semantic Indexing (LSI) was introduced.

Significance of LSI:
LSI deals with closed semantic match that puts makes google realize the topic and concept of your web page.
The main course of action was synonyms! Implying that close analysis of words other than keywords were performed. When the content excluding the keyword was relevant to the keyword, the web page gets preferred.
For example, let’s take speak about ‘Review of novels’. Here, LSI looks for words or links relevant to the plot, story, author, awards etc.. If relevant, greater the chance of showing up in SERP.

• ‘Neighborhood’ was given complete focus!

The concept of ‘buying backlinks’ – a spam act according to google got a few chance for survival. The term ‘Neighborhood’ refers to links from another webpage that links to your website. Google started penalizing websites that had backlinks from irrelevant sources. Thus, making the search engine more efficient and appealing to users.

• Synonyms were given a priority!
Instead of using the focus keyword everywhere, google started analyzing for its synonym as keywords. Good title tags are said to have synonyms instead of focus keyword. Also, avoiding repetition of focus keyword was a changelog.

Google IPO: [August 2004 – not algorithm update]

On August 19, 2004, Google sold 22.5M shares at $80 each in the IPO. Google had the aim to raise $2,718,281,828 via public funding and failed to achieve the goal. The failure can be said as a mere bad luck, but the share value bounced to more than twice. At the end google set their market value at $20 billion.

Google Algorithm Update 2003

Google Algorithm Update 2003

The Google Algorithm update 2003 was the year google started to name their updates. The following article provides clear insight into the effective changes that were made in the algorithm.

Google Algorithm Update 2003

February 2003 Update: [called Boston Update]

The first named “Google Algorithm” series of updates was the Boston Update. Starting 2003, Google started naming its updates to google search algorithm alphabetically.

The Google Dance during Boston update:

The term ‘google dance’ implies the period where google rebuilds every website’s ranking thus enhancing the search result. During this period, the SERP shows a huge variation of results for the same keyword time to time. (SERP – Search Engine Result Page).

Boston update faced the google dance due to a combo of algorithm changes and refreshment of search engine index.

April 2003 Update: [called Cassandra Update]

Casandra update of google algorithm focussed on perfection in relevance.
1. The hit-point of the update was the ability of google to find out hidden text and hidden links. Hidden links and texts were much of annoyance to google. The web developers had the ability to fool google by including links and words that helped them reach the top position in SERP. While hidden texts make the same website rank higher, hidden links were a nuisance as it acted as backlinks to other web pages.

2. The second major update in Cassandra was the ability of google to prevent back-links from co-owned domains. Google built the power to prevent the backlink counts from and to the domains owned by a single user. This makes fake backlinks disappear from the picture.

May 2003 Update: [called Dominic Update]

The exact functionality difference of Dominic update is yet unknown. The bots and crawlers of google – “Freshbot”, “Deepcrawler” spanned the internet and bounces were reported. This update is said to have changed counting and reporting of backlinks in a drastic way.

June 2003 Update: [called Esmeralda Update]

A major infrastructure change in google algorithm showed up with Esmeralda. Google dance got replace with Everflux.

Everflux: Instead of making huge monthly monolithic changes to the search index, google started making polylithic day-to-day changes.

Everflux made the google dance effect go ease and enhanced the SERP very effectively.
Esmeralda was the last monthly update released by google. Following Esmeralda, Google Algorithm update showed up as a continuous process.

July 2003 Update: [called Fritz Update]

The Fritz update just ended the google dance started up by the Boston update. The Fritz update changed the way google indexed. The index started changing daily instead of a monthly basis.

September 2003 Update: [called supplemental Index Update]

Google created a new supplemental index making a feeble step to make indexing faster and better. Some results were split-off into the supplemental index in this version. The main aim was to reduce the storage space. Google made a move to split the less relevant search results into a separate index called supplemental index. After a lot of testing, the bi-index method was found a burden. The burden was when some pages of rich content go into the supplemental index. The supplemental Index was later removed and google follows a mono-index pattern now.

November 2003 Update [called Florida Update]

Google war on spam had just begun with Florida Update. Florida made its essence as a nightmare to many websites. Google demanded more keyword focus and developed SEO tactics to bring the website to search results. This made the early 2000 SEO techniques almost null. Adapting to the new algorithm by making rich content was the only option left for survival.

Thus, Google improved the search engine SERP greatly via the google algorithm update 2003. The efforts of google didn’t go in vain. This laid the perfect platform for the future Google Algorithm . For brief history on Algorithm updates, click here for wiki !