Taken Mind SEO Keyword Usage!
SEO Keyword Usage : The Fundamental of Search Mechanism
Keywords are the basic unit operations in search engine mechanism. When a user searches for a query using a search engine, the retrieval mechanism from the database is based upon the keyword of the indexed web page. During the process of indexing the content, the bots and crawlers store the web pages in keyword-based indexes. This prevents the time lag that can occur while storing 30 billion web pages in one single database. Instead, search engines maintain millions of database for a particular keyword or phrase that makes SERP load much fast.
During search mechanism, keyword usage drastically changes the results on SERP (Search Engine Results Page). The order of the words even changes the search results. For example “Laughing Clown” and “Clown laughing” may produce different results. Apart from the order of words, punctuations, spelling, capitalization etc.. produces different results of web pages on SERP.
In general, making more specific keywords helps you narrow down the competition on Search Engine Results Page. This means, your website has more chances of achieving greater page rank.
How using specific keywords help search engines narrow down the competition:
Imagine yourself writing about “World war” with keyword ‘History’, your friend writing on the same with keyword ‘war’ and a second friend of you using the keyword ‘World war’. When a search is performed on “World war”, the second friend of yours get higher preference in SERP. That’s how using specific keyword helps in getting a higher position in results.
You can check any keyword overview here at ease!
Keyword Abuse: Might get you blacklisted at ease
In SEO keyword usage turns to be the fundamental part. Phew! Keywords are riskier when used inappropriately. Having told the importance of keywords, it is more important now to ensure caution that your web page doesn’t get blacklisted for spam activity. That is some excess keyword usage might make your web page get sensed as a scam!