How SEO keyword Abuse and spam are handled ?

How SEO keyword Abuse and spam are handled ?

Taken Mind SEO keyword spam!

SEO keyword abuse and spam

Since the invention of search engines, spammers had been a real trouble. At present, google had made great efforts especially to prevent SEO keyword abuse and spam. Google employs a separate team in charge of handling spam. Nowadays, the filters and algorithm that search engine employs can penalise most of the spammers at ease.

One such Black hat technique is keyword abuse. This method involves the inclusion of fake keywords in body content, URL, alt text of images and meta tags. This is termed “Keyword stuffing

A myth named ‘Keyword density’:

Earlier SEO was based more on “Keyword density”. Keyword density is the ratio of the number of specific keywords to the total number of words. Spammers had a great time misguiding the search engine by having very high keyword density. This happened until google removed keyword density as one of the key criteria for ranking.

The way Keyword density dissatisfies search results:

Let us say, two pages P1 and P2 have total words 300 and 150. The focus keyword present in P1 and P2 are 6 and 3 i.e, both have the same keyword density of 0.02. Also, this turns to be an unreliable calculation as P1 might have better content than P2.

Onpage Optimisation had come into effect nowadays. i.e, the orientation of the focus keywords play an important role. Any case of excessive spam attempt has immediate blacklisting of your website as a result. Understand that repeating keywords are not going to help you secure better place. Instead, the orientation and related content do guarantee you.

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You can check any keyword overview here at ease!

Deciding your SEO keyword usage for your webpage

Taken Mind SEO Keyword Usage!

SEO Keyword Usage : The Fundamental of Search Mechanism

Keywords are the basic unit operations in search engine mechanism. When a user searches for a query using a search engine, the retrieval mechanism from the database is based upon the keyword of the indexed web page. During the process of indexing the content, the bots and crawlers store the web pages in keyword-based indexes. This prevents the time lag that can occur while storing 30 billion web pages in one single database. Instead, search engines maintain millions of database for a particular keyword or phrase that makes SERP load much fast.

During search mechanism, keyword usage drastically changes the results on SERP (Search Engine Results Page). The order of the words even changes the search results. For example “Laughing Clown” and “Clown laughing” may produce different results. Apart from the order of words, punctuations, spelling, capitalization etc.. produces different results of web pages on SERP.

In general, making more specific keywords helps you narrow down the competition on Search Engine Results Page. This means, your website has more chances of achieving greater page rank.

How using specific keywords help search engines narrow down the competition:

Imagine yourself writing about “World war” with keyword ‘History’, your friend writing on the same with keyword ‘war’ and a second friend of you using the keyword ‘World war’. When a search is performed on “World war”, the second friend of yours get higher preference in SERP. That’s how using specific keyword helps in getting a higher position in results.

You can check any keyword overview here at ease!

Keyword Abuse: Might get you blacklisted at ease

Beware:

In SEO keyword usage turns to be the fundamental part. Phew! Keywords are riskier when used inappropriately. Having told the importance of keywords, it is more important now to ensure caution that your web page doesn’t get blacklisted for spam activity. That is some excess keyword usage might make your web page get sensed as a scam!

Learn Prevention of keyword spam that can get you blacklisted. NOW!