SEO 101: BASICS OF SEARCH ENGINE
IN THIS SECTION:
WE WILL UNDERSTAND AND ANALYSE WORKING OF SEARCH ENGINES!
By owning a domain, everyone takes the first step to their business or life. Wait! Does Owning a domain implies you are visible to the world? Certainly not. The bitter truth is that no one gets to see your web page among the million other web pages!
So, how do people get traffic to their web page? The simple trick is making your website ‘Search Engine Optimized’. Google had been a major game-changer in the world of search engines. Let’s see through the course to optimize your website for search engines.
Understanding Structure of Search Engine:
Search Engines employ bots that crawl the internet. Search engine finds every web page, decipher the code and saves the page description shortly in their database. Data centers had been constructed all over the world in order to accomplish the high-end task of storing billions of data.
Understanding Function of Search Engine:
The crawling bots index every website and hence produces the search results expected by the users. According to every search engine, web pages and websites are given a rank. Nowadays, for a search engine, relevance is not simply displaying pages with similar search terms. However, earlier it was different.
The more valuable information a website possess, the more opportunity to show up in the search results. Thus, a website or blog becomes popular. Popularity and relevance are not calculated manually. (Woah! You know that’s one hell of a task!) Search Engines formulate algorithms aka mathematical equations that calculate the rank of any website. These Algorithms are termed “Ranking Factors”.
More than hundred ranking factors are employed by google. Every year google refines and refurbishes the algorithm, thereby making it more efficient in providing relevant search results.
Every time a user performs a search –
• Google algorithm calculates the search terms
• Google algorithm finds out relevance in their indexed web pages
• Results are displayed as per “page rank” [which varies time to time].