On page and off page SEO techniques
On page and off page optimization are two most touted words in the field of search engine optimization. Both are vital to the success of an online business. Though the world of SEO has changed forever with the evolution of social media, it is very important for online businesses to understand the relevance of these two processes in order to get organic traffic from search engines.
Promoting a website in general is something that any business seeking growth nowadays needs to master for best results.
SEO tactics refer to the methods used to boost your website’s search engine ranking for popular and relevant keywords and phrases for maximum exposure.
On page SEO is the SEO on your actual page or blog. This is part of the SEO process specifically focused on performing tasks on your website that will help you achieve maximum rankings in google, yahoo, bing, and other top search engines.One of the most popular ways that search engines worldwide tend to rank websites is by looking for the prominence and frequency of certain keywords and phrases on various facets of your site, and assigning an appropriate degree of weight accordingly.
More weight is given to keywords and phrases that are used in prominent places such as headings, page titles, domain names, and images.
Employ the words and phrases that are most important to your site in these places wherever possible and practical for best results. However, be very careful as to not stuff your page with keywords. Keyword stuffing is an absolute no-no.
Always ensure that your chosen keywords and phrases are frequently searched by others before incorporating them into your site copy. Search the internet and see what phrases and words are the most popular. You want these words to be completely relevant to the products and services you are offering. Whenever there’s a solid opportunity to use one of your keywords in a natural-sounding fashion on your site, seize the opportunity for maximum results.
Off-page SEO is the use of keywords off your site. Search engines use mentions of your site, business name, and keywords used on other places across the web in order to determine your ranking in their results.
A detailed explanation of off page SEO
First, we have link building, which plays a big role in the google algorithm.
But it goes deeper than just link building. It’s also your backlink profile, the types of backlinks you have, the authority of those backlinks, and the quality of the backlinks.
As an example, if you’re a local business, off page optimization strategies include: claiming your google My business page, optimizing your goggle My business page with your exact address, keyword rich descriptions, choosing the correct category, adding as many images as required, adding your logo, getting your address verified, and linking to that page from your website.
Creating Local business citations
Next, you take the exact information and create citations on other local directories.
By doing this, your name, address, and phone number will be listed on hundreds of different sites. And it will match your google My business page exactly for consistency and continuity purposes, which is exactly what google wants.
Another thing about the citation pages is that all of them have reviews. So you want to focus on getting a handful of reviews for the top properties like google My business, yelp, angie’s list, and similar well-respected options.
On another note, you also may need to get citations on very niche specific directories. As an example, if you’re a plumber you’ll want to look for home-improvement directories, plumbing directories, and directories in your local community.
Contextual link building
And let’s not forget about contextual link building.
In this case, you’re working diligently to get your business listed on association sites, feature pieces on local news publications, features on industry-specific news publications, guest posts on blogs in your industry, resource page backlinks, content marketing, and tons more link building possibilities.
Remember, you’re reaching out to all of these different online publications in an effort to get contextual links pointing back to your website.
Brand awareness & other off page optimization strategies
It has been shown that a lot of people are googling your –particularly your brand name – and finding your website, your rankings will go higher for all of your keywords.
By improving your brand awareness, you are also improving your rankings.
You can use this to your advantage by hiring people to consistently type your brand name into the search engines, because this is another example of off page optimization and it definitely works to improve your rankings.
Also, your click through rate on the search engines is also important for off page optimization.
If your rank at the bottom of the 1st page of google for a particular keyword and you’re getting a high click through rate when people are searching that particular keyword string, ultimately the algorithm is going to recognize that searches like your page for this particular keyword phrase and they’ll rank you higher on the page.
That’s about it for on page and off page optimization.