Eminem Life Struggle that teaches never to quit

Eminem life struggle TakenMind

Eminem Life Struggle

Look, If you had One shot Or one opportunity
To seize everything you ever wanted
In one moment Would you capture it
Or just let it slip?
– Eminem
(Loose Yourself)

“You don’t get another chance, life is no Nintendo game”
– Eminem
(Good reads)

Taken Mind Stories!

Marshall Bruce Mathers III, a well-known rapper and professionally named ‘Eminem’ is an American rapper, record producer, and writer. Eminem rap songs are popular throughout the world and his raps are well known for giving inspiration to people. He had a challenging childhood and this tough guy showed the world that
“Tough times don’t last for a long time, But tough guys last forever”

Childhood of Eminem – The rap god:

After the birth of Eminem, his father Bruce left the family and moved to California. Eminem was raised by his mother, Debbie Briggs-Mathers who was a drug addict. Eminem spent his childhood shuttling between two cities – Missouri and Michigan.

Eminem had unpleasant school days. Every school he attended, Eminem was picked up and bullied for his race. Eminem failed 3 times in his 9th grade and then dropped out of the school. After dropping out, he chose the rapping career. He got addicted to drugs. At times, he performed real poor and was rejected for being white by the rapper community. Eminem took the revenge for this criticism with his music later on.

First Album by Eminem – “Infinite” and the failed suicide attempt

In 1995, Eminem worked hard on his first album – Infinite which failed to sell well in the market. The Hip-hop community looked down on Infinite and called it too derivative.
The failure of album “Infinite” made Eminem commit suicide. Luckily, he got admitted and was saved by a doctor in the hospital.

Eminem’s comeback with his second album “The Slim Shady Ep.”

This time, he recovered and grew strong at his mind. He started working on a new album ” The Slim Shady Ep.”. On getting desperate over money, Eminem searched for the ears that can feed his family live with his songs. With the demo of SlimShady Ep., Eminem could finally net a rapper cum producer Dr.Dre, who signed Eminem on a contract deal. This one-time opportunity for Eminem boosted his confidence. Then on, Eminem practised a lot to compete with the best rappers and also to become one.

Eminem featured in film ‘8 Mile’ playing lead role

In 2002, Eminem found out that rapping was not alone his talent, but acting is too. Eminem played the lead role in ‘8 Mile’. The movie’s plot was Eminem’s life and his success as a white rapper. The title was named 8 Mile because of the distance between the City of Detroit and the white suburbs. The scenes of the movie were set up to represent the clubs where Eminem stood for rap contests. The recognition of Eminem spread far and wide across the globe with 8 Mile.

Eminem winning many awards including 2 grammy award

Eminem’s next song “Loose Yourself” was one of his most famous, successful song. Eminem was awarded 2 Grammy awards – a prestigious award to recognize his outstanding achievement in the music industry. Also, the movie ‘8 Mile’ was given the best rap and Hip-hop award at the Acadamy awards.

Watch loose Yourself here!

Eminem despite being raised by a drug addict mother, being bullied in school, failing 3 times in 9th grade, dropping out of school, addicted to drugs, criticised being a white rapper, beaten up and made fun of was receiving the top ranking profile and appreciation all over the world. When Eminem got rejected by the world for his race, he followed his passion. He showcased his childhood in his film and songs that turned to be appreciated by the whole world.

In all words, Eminem life struggle taught the world quitting was not the best way to solve problems. In fact, there is nothing to loose, but there is much to gain!

Suggested book!

Chart-topping and headline-making-rap artist Eminem shares his private reflections, drawings, handwritten lyrics, and photographs in his New York Times bestseller The Way I Am – Eminem life Struggle.

Eminem life struggle

A Gamble game saved FedEx from shutting down

taken mind stories The gamble game saved fedex

Taken Mind Stories!
BlackJack – The gamble game saved FedEx in Financial crisis.

Brief crisis condition of FedEx

The concept for what became Federal Express came to Fred Smith while he was studying at Yale University. When FedEx completed 3 years of its existence in the market, no one in the company expected the financial crisis. Federal Express (FedEx) became low on funding due to abruptly increasing air-fuel costs. FedEx started losing $1 million in a month. The company became bankrupt with a standalone cash of $5000 in the bank. The cash was clearly not sufficient to continue FedEx’s operations. Even worse, the General dynamics board rejected the smith’s pitch for funding FedEx.
The planes of FedEx needed to clear the $27,000 fuel bill price. This was a nightmare for Smith as his aspirations on FedEx were about to end.

Desperate minds do survive through risks. In the case of FedEx, Smith took a risk of investing his only $5000 in gambling.

The gamble game saved FedEx

Smith took a flight to Las Vegas and played his favorite “Blackjack” game. Smith invested whatever he had in his hand. He didn’t have a return flight to home in case of losing. Now yeah! that was a bottle full of risks.
To Smith’s luck, He started winning games. By the end of the game, he had earned $27,000, which was sufficient for FedEx to start its flight operation.

The Founding executive of FedEx Robert Frock, in his book “Changing How the World Does Business: FedEx’s Incredible Journey to Success – The Inside Story“, describes the incident as

I asked Fred where the funds had come from, and he responded, ‘The meeting with the General Dynamics board was a bust and I knew we needed money for Monday, so I took a plane to Las Vegas and won $27,000.’ I said, ‘You mean you took our last $5,000– how could you do that?’ He shrugged his shoulders and said, ‘What difference does it make? Without the funds for the fuel companies, we couldn’t have flown anyway.’ Fred’s luck held again. It was not much, but it came at a critical time and kept us in business for another week.

After this incident, FedEx got on a much firmer ground. The confidence of FedEx employees on smith just kicked high. The initial $27,000 earned gave hope to smith. FedEx raised another $11 million to keep all of it’s services functional.

To all Fellow Entrepreneurs: Remember, a ship in harbor is safe, but that is not what ships are built for.

Incase you are a budding Entrepreneur, wanting to explore the business field, I recommend this book. I personally have one and it’s highly motivational.
Changing How the World Does Business: FedEx’s Incredible Journey to Success – The Inside Story

DailyDeal-Inspiring Founders buyback Dailydeal from google

Taken Mind story of Buyback Dailydeal

Taken Mind Stories!
They sold their company to google for $114 million. Within 17 months, they buyback Dailydeal from google!

Brief History Dailydeal:

Dailydeal was a coupon promotional company similar to Groupon. The Dailydeal company was founded by Fabian and Ferry Heilemann (Brothers). The company had its goal of associating with merchants and publicizing every merchant deal to the public on their website. The duo brothers lived in West Germany. The company got acquired by google within a few months of operation. 17 months later, the founders – Fabin and Ferry Heilemann of Dailydeal called off the deal and got the company back from google!

History of Fabin and Ferry Heilemann:

Fabin and Ferry were born in West Germany. After completing their schooling at a public school, Ferry left to WHU Otto Beisheim School of Management to study economics and Fabin left to Bucerius Law School in Hamburg for studying Law. After their Undergraduate, the duo left for higher studies. This time, Fabin went to the Nottingham University Business School, UK and Ferry left to the Santa Clara University School of Law, USA. Fabin did his Ph.D. in Heidelberg, Germany.

During the course of study, the duo worked for many consulting firms. That was the time, they realized they were not satisfied as consultants. The duo felt that they wanted to take decisions on their own and lead a group of people. That is how, the idea of Entrepreneurship shed light on their minds. They decided to startup.

According to Fabin,

There was just one reason behind the Entrepreneur idea! We want to realise our business ideas, form up a team and definitely lead it to success. We gain self-encouragement by leading our very own company!

In 2001, the duo started an Event Gastronomy company and continued for some years. The idea of Dailydeal.de showed later. The duo ran into more than 60 business models, analysed them, fixed their minds to the most marketable one.

Establishment of Dailydeal.de

Dailydeal was launched in 2009 at Berlin. Richard Branson joined Fabin and Ferry as a web developer. The three-member team released a beta version of the website. They started their merchant dealings on the same day of the website launch. The market situation and the consistent efforts of the trio made growth rate fast. By March 2010, the company sported 100+ employees. Dailydeal addressed hotels, restaurants, saloons, local avenues and small businesses.

Struggle of Dailydeal with the market opponents

Dailydeal had the main market opponent as CityDeal. After CityDeal got acquired by GroupOn in 2010, Growing faster was the only option left for Daily deal to survive. In September 2011, Dailydeal got acquired by google for a whopping $114 Million. By then, dailydeal had 12,000 merchants onboard and had greater user reach.

The future of Dailydeal with google

Heilemann brothers buyback dailydeal

Google brought Dailydeal to enhance their existing ‘google offers’ the deal of the day site of google. Dailydeal helped google reach out to the European market. Eventually, google’s attempt failed. Google started laying off Dailydeal employees in September 2012 and planned to shut down the unit.

Fabin and Ferry buyback Dailydeal

When the news struck Fabin and Ferry’s attention, the duo stepped in to save the company. Fabin and Ferry offered a buyback Dailydeal offer to google to prevent the shutdown and layoff of their employees.

After the buyback Dailydeal offer, the duo brothers stated,

“We are pleased to inform you today that we as founders and managing directors have bought the company DailyDeal back from Google and will now continue to lead it on our own. DailyDeal will, of course, continue to offer the same service and exciting offers – exactly as we have done in the past. In addition, we will expand the business in the coming months. In the name of the DailyDeal team, we thank all of our users, business partners and colleagues for their loyalty and support over the last three years. We are very much looking forward to what lies ahead of us!”

At the time of google’s acquirement of Dailydeal, Fabin and Ferry had made a string of angel investments in berlin and german based companies. These investments financially helped the duo in the buy-back offer. Also dailydeal.de is live and active, providing daily deals, coupon promotions and competing at the present with Groupon.

buyback dailydeal in newspaper article

For some entrepreneurs, it is not just about an “exit”. They make a difference by finding a passage to enter back.

Uberification and peer-to-peer service – Future of world Economy!

Uber App

The Uberification term never existed until ‘Uber Technologies Inc.’ came to the limelight with the peer to peer service! Uber – the largest taxi aggregator in the world showed the world ‘ Peer-to-Peer ’ service [OR] the shared economy concept.

Peer to Peer service
‘Uberification’ refers to on-demand mobile services for every single need of mankind. Uberification is not limited to Uber Technologies Inc. as a whole.The more general term ‘Uberification of the Economy’ can be visualized which had led to a drastic rise in the peer-to-peer service in the world.
Some of the service aimed at Shared Economy concepts:
Uber for – scooters, Private jets, babysitters, dog sitters, Booze, property etc.. These businesses are not Uber-owned, yet the concept underlying is simply Uberification.

Why use Peer to Peer Service?

1. With Peer to Peer service, you can monetize anything and everything!

Having an unoccupied room in your house? you can simply sign into Airbnb [History of Airbnb]and monetize your room!
Want to lend some money, but couldn’t satisfy the bank rules? You can always lend money from peer-to-peer banks such as SocietyOne.
Now, that’s cool.

2. Peer to peer service saves your time!

The time you would spend roaming around the store, waiting for a cab, finding a babysitter etc.. would be made minimum. Make an order via any food delivery App and get your food delivered at your home or office at your own convenience. This along with live tracking of your order makes life look cool and special.

3. Peer to peer service provide greater accountability:

Gone are the days where you keep a dedicated note of all your spendings! With greater account handling, these online services make perfect account of your spending! There’s no more chance for your account nightmares anymore!

Top reasons to avoid using peer-to-peer service:

1. You become lazier than you are now!

With anything and everything, just a few taps away from the mobile, you tend to become lazier.

2. You don’t experience the real world shopping with your close ones!

Yes! Shopping is fun with your friends or your closed ones! A recent study shows rising of in-app purchases, you tend to fall a space from your relations!

3. Your mind is set! And you find no other option!

With greater accessibility to services via apps, you fail to tackle the situations in the absence of apps. You have less awareness about the non-app method of doing things!

Sure, Uberification had created a revolution! With Mobile Crowdsourcing and instant feedback from users, Peer-to-peer service improve and provide a fab experience to the users!
Uberification of Economy had got its own future! What do you feel about the shared economy concept?
Blow-up your views in the comment section below!

Airbnb history – Inspiring rise of a billion dollar company

airbnb history taken mind

Taken Mind Stories – Airbnb history!

Airbnb [Air Bed and Breakfast]:

Airbnb, an international company was started up by Joe Gebbia and Brian Chesky in 2007. Airbnb works on the monetization of personal property and concept of shared economy.
www.airbnb.com serves as a one-stop destination for people to find rent and lodging. As of 2015, 1.5 million properties had been listed at Airbnb. Airbnb had turned to be the world biggest Estate Rental service ever known.

Airbnb History :

The emergence of Business Model:

It all started in 2007.

Joe and Brian of Airbnb
27-year-old Joe Gebbia and Brian Chesky who had met 5 years earlier at ‘Rhode Island School of Design’ were struggling hard to pay their house rent at San Francisco. By that time, there was a design conference going to be held at San Francisco. All rooms in the hotels of San-Francisco got booked. The duo struggling to pay their house rent found a temporary solution to make up for rental money.
Joe and Brian came up with the idea of renting up their home. They had a minimal hope that someone would turn up. The next day they created a website, www.airbedandbreakfast.com. Within 6 days, the duo got their first order. 3 people – a 30-year-old Indian man, 35-year-old Boston woman and 45-year-old from Utah showed up for $80 each.
The duo rented out 3 airbeds on their living-room floor and also cooked breakfast for the guest. Soon after the nights, as the guest left, Chesky predicted that there’s gonna be a bigger scale idea. Sitting at the edge of the sofa, the “dream plan” of Airbnb was framed.

Chesky and Joe planned to get their hands wet on the idea and started a deep discussion. Chesky always had the idea of Entrepreneurship. They came up with the idea of creating a website that helps in renting stuff that already existed. The idea was perfect. They primarily targeted conference and festivals across America. Local People were given an option to list their rooms and the travellers had the option to book them. Very few bookings showed up, upsetting Airbnb.

Entry of Nathan Blecharczyk and the arrival of Co-founder: Airbnb history

Nathan Blecharczyk - Co-founder Airbnb
Nathan Blecharczyk, then 29, was the former flat mate of Joe and a Computer Science graduate. A new version of Airbnb website came into existence with the entry of Nathan. Nathan was given the co-founder profile for his active web development. In summer 2008, a perfect kick-start for the company development was expected by the trio. It was the Democratic National Convection and a whooping 1 million people were expected to be present. The trio completed their webpage 2 weeks in advance to the conference. Within a week around 1000 listings were made on the website by the users, yet the website couldn’t make money as Airbnb didn’t charge its users. This created a huge upset for the team.

The seed funding initiative: Airbnb history

Taking Advantage of the election fever, the team brought in a ton of cereal and Branded them as ‘Obama’s O’ and ‘Cap’nMcCain’. They sold 800 boxes at $40 each. Thus, the trio made their seed funding themselves at a profit of $30 per box sold.
Obama Cereal Airbnb

Series of Investor cash flow:

In 2009, Airbnb crew raised a seed funding of $20,000 from an angel investor- Paul Graham. This was followed up by a Venture Capitalist funding of $600,000.
After the series of investment, the crew felt the need to charge the users for every booking. They thought a decrease in customer base can be easily compromised by the funds generated to brand Airbnb. They started charging up to 15% on every booking.
In 2010, Airbnb raised $7.2 million from VC followed by $120 million in July 2011.
The funding gave them the power to hire more people to work. Airbnb moved into their new office Apartment in Hongkong.
Airbnb HQ
Finally, Airbnb was established In the full fledged form where more than one million bookings take place annually. In the past year, the site grew up by 400% by their clever marketing skills.
Despite a huge evolution of idea, Chesky and Joe still rent the same flat they started in. Airbnb had employed more than 200 employees.

Thus, Airbnb gave a boost to the concept of Shared economy!