Archive December 2015

Ola launches independent Ola Digital Wallet – Ola Money!

Ola Money Wallet

‘Ola’ – The largest taxi aggregator in India had launched its new Online wallet. OlaCabs, a product of ANI Technologies had termed its wallet currency as Ola Money. The Indian cab aggregator had followed the business model of Uber and had established a 40 million user base in India.

The Ola Money Wallet

This makes Ola Digital Wallet, the second most in the country in terms of user database. Paytm holds the first position with an online user database count of 100 million.Ola had already partnered with OYO rooms, Lenskart, Tiny owl, Zorooms, saavn, eTravelSmart, explara. Ola also claimed that ‘Ola Money’ is the next big app solely contributed to making people free from payment hassles.
Bhavvish Agarwal – CEO and Founder of Ola mentioned that more merchants would be added soon. Also, the app has its focus as seamless user experience and adding essential use cases.

Users already using OlaCabs don’t need any additional verification to signup for Ola Money. Also, Ola Money in Ola cabs app is synced with the wallet. Ola Money has its aim of provisioning utility bills across merchants online and offline. Download the App from here!

Ola Money Wallet

Digital Wallets are promising future markets. The structural and user experience will drive the future generations into Digital wallets for sure. This Space had been fragmented without a major leader yet! Some of Digital Wallets available now are Paytm, freecharge, Google wallet, Apple pay, Paypal, Citrus Pay, Square wallet, Lemon wallet, Oxygen wallet etc.. and, of course, Ola Money.

Flipkart building its Universal Windows Application

Flipkart – The highly rated e-commerce giant in India had taken up a huge step making a Universal Windows App for its platform. Following the lines of amazon, Flipkart had taken up the concept of being omnipresent on all platforms. According to the news, Flipkart would be choosing 50 candidates in order to beta test their Application.

The beta-testers would help Flipkart test out the beta Flipkart Universal Windows app, and improve the App performance by sharing Feedback and suggestions. If you are more interested in being one of the 50 candidates to beta-test Universal Flipkart app. Register here.

Should Flipkart Opt for Flipkart Universal Windows App ?

A Windows 10 Universal App works on the concept of “3 Screens 1 Cloud”. This means Flipkart App would be able to run on 10 Billion Windows devices across the globe.
It’s worth noting that Flipkart previously had put forth a concept of “App-Only Shopping”. Many Offers from Flipkart are classified “App-Only Offers”. With the Universal Windows App, Flipkart takes a huge leap on this concept. The Snapshot of Flipkart Universal Windows App beta:

Flipkart Universal Windows App

It must be noted that Flipkart had already got its app running on Android, iOS and WindowsPhone. This attempt of Flipkart makes Flipkart Universal Windows App be run on billions of Windows PC, Tablet, Windows Phone and even the recently released Microsoft Holo-lens.
Windows Central, having tried the beta app, claims the app to look intuitive, providing seamless user experience.
The App had not yet been released for public use. Flipkart had given a word that the Flipkart Universal Windows App would be available by next week.

Uberification and peer-to-peer service – Future of world Economy!

Uber App

The Uberification term never existed until ‘Uber Technologies Inc.’ came to the limelight with the peer to peer service! Uber – the largest taxi aggregator in the world showed the world ‘ Peer-to-Peer ’ service [OR] the shared economy concept.

Peer to Peer service
‘Uberification’ refers to on-demand mobile services for every single need of mankind. Uberification is not limited to Uber Technologies Inc. as a whole.The more general term ‘Uberification of the Economy’ can be visualized which had led to a drastic rise in the peer-to-peer service in the world.
Some of the service aimed at Shared Economy concepts:
Uber for – scooters, Private jets, babysitters, dog sitters, Booze, property etc.. These businesses are not Uber-owned, yet the concept underlying is simply Uberification.

Why use Peer to Peer Service?

1. With Peer to Peer service, you can monetize anything and everything!

Having an unoccupied room in your house? you can simply sign into Airbnb [History of Airbnb]and monetize your room!
Want to lend some money, but couldn’t satisfy the bank rules? You can always lend money from peer-to-peer banks such as SocietyOne.
Now, that’s cool.

2. Peer to peer service saves your time!

The time you would spend roaming around the store, waiting for a cab, finding a babysitter etc.. would be made minimum. Make an order via any food delivery App and get your food delivered at your home or office at your own convenience. This along with live tracking of your order makes life look cool and special.

3. Peer to peer service provide greater accountability:

Gone are the days where you keep a dedicated note of all your spendings! With greater account handling, these online services make perfect account of your spending! There’s no more chance for your account nightmares anymore!

Top reasons to avoid using peer-to-peer service:

1. You become lazier than you are now!

With anything and everything, just a few taps away from the mobile, you tend to become lazier.

2. You don’t experience the real world shopping with your close ones!

Yes! Shopping is fun with your friends or your closed ones! A recent study shows rising of in-app purchases, you tend to fall a space from your relations!

3. Your mind is set! And you find no other option!

With greater accessibility to services via apps, you fail to tackle the situations in the absence of apps. You have less awareness about the non-app method of doing things!

Sure, Uberification had created a revolution! With Mobile Crowdsourcing and instant feedback from users, Peer-to-peer service improve and provide a fab experience to the users!
Uberification of Economy had got its own future! What do you feel about the shared economy concept?
Blow-up your views in the comment section below!

Airbnb history – Inspiring rise of a billion dollar company

airbnb history taken mind

Taken Mind Stories – Airbnb history!

Airbnb [Air Bed and Breakfast]:

Airbnb, an international company was started up by Joe Gebbia and Brian Chesky in 2007. Airbnb works on the monetization of personal property and concept of shared economy. serves as a one-stop destination for people to find rent and lodging. As of 2015, 1.5 million properties had been listed at Airbnb. Airbnb had turned to be the world biggest Estate Rental service ever known.

Airbnb History :

The emergence of Business Model:

It all started in 2007.

Joe and Brian of Airbnb
27-year-old Joe Gebbia and Brian Chesky who had met 5 years earlier at ‘Rhode Island School of Design’ were struggling hard to pay their house rent at San Francisco. By that time, there was a design conference going to be held at San Francisco. All rooms in the hotels of San-Francisco got booked. The duo struggling to pay their house rent found a temporary solution to make up for rental money.
Joe and Brian came up with the idea of renting up their home. They had a minimal hope that someone would turn up. The next day they created a website, Within 6 days, the duo got their first order. 3 people – a 30-year-old Indian man, 35-year-old Boston woman and 45-year-old from Utah showed up for $80 each.
The duo rented out 3 airbeds on their living-room floor and also cooked breakfast for the guest. Soon after the nights, as the guest left, Chesky predicted that there’s gonna be a bigger scale idea. Sitting at the edge of the sofa, the “dream plan” of Airbnb was framed.

Chesky and Joe planned to get their hands wet on the idea and started a deep discussion. Chesky always had the idea of Entrepreneurship. They came up with the idea of creating a website that helps in renting stuff that already existed. The idea was perfect. They primarily targeted conference and festivals across America. Local People were given an option to list their rooms and the travellers had the option to book them. Very few bookings showed up, upsetting Airbnb.

Entry of Nathan Blecharczyk and the arrival of Co-founder: Airbnb history

Nathan Blecharczyk - Co-founder Airbnb
Nathan Blecharczyk, then 29, was the former flat mate of Joe and a Computer Science graduate. A new version of Airbnb website came into existence with the entry of Nathan. Nathan was given the co-founder profile for his active web development. In summer 2008, a perfect kick-start for the company development was expected by the trio. It was the Democratic National Convection and a whooping 1 million people were expected to be present. The trio completed their webpage 2 weeks in advance to the conference. Within a week around 1000 listings were made on the website by the users, yet the website couldn’t make money as Airbnb didn’t charge its users. This created a huge upset for the team.

The seed funding initiative: Airbnb history

Taking Advantage of the election fever, the team brought in a ton of cereal and Branded them as ‘Obama’s O’ and ‘Cap’nMcCain’. They sold 800 boxes at $40 each. Thus, the trio made their seed funding themselves at a profit of $30 per box sold.
Obama Cereal Airbnb

Series of Investor cash flow:

In 2009, Airbnb crew raised a seed funding of $20,000 from an angel investor- Paul Graham. This was followed up by a Venture Capitalist funding of $600,000.
After the series of investment, the crew felt the need to charge the users for every booking. They thought a decrease in customer base can be easily compromised by the funds generated to brand Airbnb. They started charging up to 15% on every booking.
In 2010, Airbnb raised $7.2 million from VC followed by $120 million in July 2011.
The funding gave them the power to hire more people to work. Airbnb moved into their new office Apartment in Hongkong.
Airbnb HQ
Finally, Airbnb was established In the full fledged form where more than one million bookings take place annually. In the past year, the site grew up by 400% by their clever marketing skills.
Despite a huge evolution of idea, Chesky and Joe still rent the same flat they started in. Airbnb had employed more than 200 employees.

Thus, Airbnb gave a boost to the concept of Shared economy!

Digital Disruption – 7 Signs it had occured

Digital Disruption had occured

A Digital disruption is said to have occured when new Technologies and new Business Model ideas take over the existing one. The Following 7 Signs Prove that Digital Disruption had occured in the past 6 years and is actively replacing the previous Business Models.

  1. World’s Largest Taxi Aggregator owns no ‘Taxis’ – UBER Technologies Inc.
  2. Uber Technologies launched in 2009 by Travis Kalanick and Garrett Camp made a huge revolution in transportation sector – The Taxis. After the release of Uber App in 2012, Uber grew internationally just because of the unique app based business model.
    By late-2015, Uber was estimated to be worth $62.5 Billion.

  3. Largest Accommodation Provider Owns No Real Estate – Airbnb
  4. ‘Airbnb’ alias ‘Air Bed and Breakfast’ is a platform for people to list, find and rent accomodation and lodging. Founded in 2007, Airbnb created a huge impact on real estate industry with 1.5 million listings all over the world. Airbnb works on commission model.It is now the largest Accomodation Provider known.

  5. Largest Telecommunication Companies owns no Telco Infra – Skype Telecommunications :
  6. Skype was founded in 2003 and got acquired by Microsoft in 2011. Skype allowed users to exchange text and video messages, files and images, as well as create conference calls. The Carrier companies lost a potential market on International calls after the intervention of Skype. The Technology that made international Communication much cheaper promoted a digital disruption.

  7. World’s Most Valuable Retailer Owns No Inventory – Alibaba Group Holding Limited:
  8. Alibaba – The Chinese E-Commerce giant provides B2B,B2C and C2C sales service via web portals. It was founded in 1999 and had a rapid expansion in past few years. Owning a Business Capital of whooping $145 billion dollars, Alibaba group stands out with varied chain of services. It includes its own mapping services,own payment system – Alipay, own Cloud Computing platform – yet owning no inventories.

  9. Most Popular Media owner owns no content – Facebook Inc.
  10. Facebook founded by Zuckerburg in 2004 showed the world a rapid social sharing platform. Killing its then known competitor Orkut by introducing the ‘news feeds’ feature, Facebook topped the social media platform. Today facebook has become a part of life among millions of people.

  11. Fastest growing banks owns no actual money – Society One.
  12. Society One – The online peer-to-peer lending Business model made investing or borrowing Personal Loans much simpler. Launched in 2012, Society One had created a huge disruption with its unique financial solution for unsecured personal loans. The key characteristics of peer-to-peer lending Model was that loans were unsecured and are not protected by government insurance.

  13. World’s Largest Movie Streaming service owns no cinemas – Netflix Inc.
  14. Started in 1997 by Marc Randolph – By 2009, Netflix was offering a collection of 100,000 titles on DVD and had surpassed 10 million subscribers.In October 2015, Netflix reported 69.17 million subscribers across the globe,out of which 43 million users were from United States.

Monetize your blog or domain with Adsense

Monetization of your content via Adsense

Passionate Bloggers “write” for satisfaction. When it comes to professional blogging, the term “Monetization” plays a huge role.

For every Passionate Professional Blogger, ‘Adsense’ is the primary Platform of Monetization.

‘Google Adsense’ is one of the high paying platform for bloggers where Google displays relevant Ads on your website when traffic flows through your website.

To Monetize your Blog/ Website – Apply For Google Adsense

To Apply for Adsense to your Blog/ Website : Register Here for Adsense

For WordPress users, applying for Adsense is as simple as a plugin. To Apply Adsense for your WordPress Blog/Website Download the Plugin here.