How SEO keyword Abuse and spam are handled ?

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SEO keyword abuse and spam

Since the invention of search engines, spammers had been a real trouble. At present, google had made great efforts especially to prevent SEO keyword abuse and spam. Google employs a separate team in charge of handling spam. Nowadays, the filters and algorithm that search engine employs can penalise most of the spammers at ease.

One such Black hat technique is keyword abuse. This method involves the inclusion of fake keywords in body content, URL, alt text of images and meta tags. This is termed “Keyword stuffing

A myth named ‘Keyword density’:

Earlier SEO was based more on “Keyword density”. Keyword density is the ratio of the number of specific keywords to the total number of words. Spammers had a great time misguiding the search engine by having very high keyword density. This happened until google removed keyword density as one of the key criteria for ranking.

The way Keyword density dissatisfies search results:

Let us say, two pages P1 and P2 have total words 300 and 150. The focus keyword present in P1 and P2 are 6 and 3 i.e, both have the same keyword density of 0.02. Also, this turns to be an unreliable calculation as P1 might have better content than P2.

Onpage Optimisation had come into effect nowadays. i.e, the orientation of the focus keywords play an important role. Any case of excessive spam attempt has immediate blacklisting of your website as a result. Understand that repeating keywords are not going to help you secure better place. Instead, the orientation and related content do guarantee you.

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You can check any keyword overview here at ease!

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