When you just get prepared to dive into the startup world, choosing Business name is one of the most thoughtful hot topics that can run in mind. Choosing Business name can be thought to provoke, and you have a fair chance of finding a better alternative now and then, even after deciding your brand name. While choosing a business name is a tough task, there are precautions that must be handled, to avoid falling into pits. Yes, the pits you create for yourself.
If you think, What’s in a name? When it narrows down to Business, it is everything.This post is a word of caution that you really should remember while your mind gets dumped with cool brand names.
1. Thinking on a legal, Branding and Marketing perspective:
The name that you are bringing up today is going to extend from your personal room and stands as a shop room to customers who are opting for your products. This Brand name will one day jump on the banner in the city street. On someday, you and your family might watch an Ad of your Brand on TV. This name is the key to the extent to which you can be found online and can indirectly save your pocket. Yes, your name can make a huge cut-down in marketing costs. Making the brand name, more relatable to the service can highly bring you customer converts.
Learn More: How Brand Name can cut-down your Pocket costs?
2. Check whether a Brand or Company or a product exists under your preferred name:
After a tough thinking and jotting down your favorites, you are advised to check whether a company or brand or product with your chosen name exists. This is really critical and valuable as you might just experience a headshot with a pistol in case you skip this. In this time period, there exists a steep increase in the number of registered startups and business. It’s essential to check whether a business name is registered already. You cannot violate the TradeMark (TM) of any other business or startup. In case you do, get ready to get sued.
3. Check availability of the domain for your chosen name:
Bill Gates was not really kidding when he made a statement,
If your Business is not on the Internet, your Business will end up out of Business
– Bill Gates
Having an exact domain name as the name of your brand is a good to go. This makes your viable customers get landed in your website with ease. Also, remember that your professional Email ID that gets printed on your Visiting cards or Business cards carry your domain name.
For example, Amazon – The e-commerce giant works under domain – www.amazon.com –
The CEO of Amazon has an email id Jeff@amazon.com
The example listed above is simple, professional and aesthetic that might help people judge you good.
Prioritize your domain extension. In case, you want to be more commercial and have hopes of expanding, prefer a ‘.com’ domain. If you are largely having ideas of developing within a country, you might opt for a country defined domain. For India, ‘.in’ domain extension; for UK, ‘.co.uk’ extension and so on for each country. Choose your domain and take your growth potential international.
And Finally, it’s worth mentioning to say that, choosing Business name is a tedious job. You will have little time to think over. Once your decision is made, start building your enthusiasm for the new name immediately. Your name is your first step toward building a strong company identity, one that should last as long as you’re in business.